Laura Ashley Parfum

From this projects conception I have been deeply involved in shaping the creative vision and design direction for Laura Ashley’s first fine fragrance collection. The creative ambition is to break stereotypes traditionally associated with floral, feminine fragrances, instead presenting a modern interpretation of beauty that is confident, authentic, and joyful, all while drawing inspiration from the brand’s iconic patterns and craftsmanship.

My role has spanned the design of the perfume bottles, packaging, in-store point-of-sale (POS) materials, and campaign assets, ensuring a cohesive visual narrative across all touchpoints. The result is a fine fragrance collection that will introduce a new chapter for the brand - one that honours its legacy while confidently stepping into a modern luxury space.